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▶ 15:05 · $VERSACE · Prada acquires Versace for cultural DNA and turnaround potential
episode briefing
In Good Company with Nicolai Tangen

Prada Group CEO: Why Patience Beats Trends | Podcast | In Good Company

2026-04-08 · 2 company · 4 thematic
sentiment
2 bull0 bear0 neu
speakers
andrea guerra

Andrea Guerra has been CEO of Prada Group since 2022, previously CEO of Luxottica for over a decade where he built the Prada eyewear license from scratch to over 1 billion euros. He is known for his resonant leadership style and focus on brand credibility over trends.

quote
“It's an opportunity. We were not out for acquisitions. We feel that the two engines we had can take us somewhere close to 10 billion euros as an ambition. Versace is something we like because again it was born in culture. It was born in th…”
—andrea guerra
now playing · $VERSACE
$PRDSY···bullish· high· posandrea guerra
Prada CEO Guerra: Patience and brand credibility drive 10B euro ambition
Guerra argues luxury must return to 'old normal' of exclusivity and selectivity after years of overexpansion, focusing on brand credibility over trends, selective store growth (17…
$VERSACEbullish· high· posandrea guerra
Prada acquires Versace for cultural DNA and turnaround potential
Guerra sees Versace's Greek-inspired cultural roots and glamour heritage as complementary to Prada's portfolio, believes the brand was mismanaged but has deep roots, and is prepar…