▶ 54:54 · $AMZN · Amazon blocked from sports equipment by brand protection moat

episode briefing

Cómo crear un ecommerce y venderlo por 160 millones | La historia de DEPORVILLAGE

2026-03-25 · 7 company · 4 thematic

sentiment

3 bull1 bear3 neu

speakers

Founded Deporvillage in 2011 after career at Dreams; scaled vertical sports e-commerce to €150M revenue and €14M EBITDA, sold to JD Sports in 2021 for €160M. Now runs family office and launches franchise retail ventures.

jesús

Entrepreneur and podcast host who has personally used ENISA financing for multiple ventures. Runs SeedRocket accelerator and 4Founders community. Advocates for founder-friendly financing and women in entrepreneurship.

quote

“Yo creo que la clave han sido las marcas que no han querido vender a Amazon... son marcas aspiracionales... no quieren banalizar su imagen de marca... le ponían el Salomon al lado de unas bambas chinas cutres o al lado de una sartén.”

—xavier pla de llorens

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Amazon blocked from sports equipment by brand protection moat

Premium sports brands (Salomon, North Face) refuse to sell on Amazon to avoid brand banalization alongside cheap Chinese products; specialist retailers like Deporvillage and Trade…

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