$NVDA · Instacart CTO validates Nvidia Jetson as essential for edge AI in smart carts

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NVIDIA

Inside Instacart's AI-Powered Smart Shopping Cart | NVIDIA AI Podcast Ep. 302

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Instacart CTO validates Nvidia Jetson as essential for edge AI in smart carts

2026-06-24 · 2 company · 3 thematic

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david mcintosh

Technology entrepreneur; co-founded and led Tenor (GIF search) to hundreds of millions of users, sold to Google and scaled to 1B+ users. Joined Instacart to lead enterprise platform and now runs Connected Stores, including the $350M Caper acquisition and AI-powered smart cart deployment.

quote

“This system would not work without the sensor fusion physical AI system running on the Jetson board at the edge... migrating workflows from CPUs to GPUs with respect to ads had really big benefits. We reduced latency significantly, we actu…”

—david mcintosh

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Instacart CTO validates Nvidia Jetson as essential for edge AI in smart carts

Instacart's Caper Carts require Nvidia Jetson boards in every unit to run sensor fusion and physical AI at the edge with sub-hundred-millisecond latency; migrating ad workloads fr…