Oura’s Tom Hale: What People Don’t Tell You About Being CEO

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Oura CEO details subscription pivot driving best-in-class retention

2026-03-26 · 2 company · 3 thematic

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tom hale

Tom Hale became CEO of Oura in his early 50s after a career as a corporate executive at companies including SurveyMonkey. He led Oura's transition from hardware-only to a subscription business model and manages a dual-culture organization split between Finland and the US.

quote

“I think the answer is it was the strategy. Um and the strategy was in order to be the most competitive hardware company in the world, you needed to be a really great software company. And to be uh a really great software company, you neede…”

—tom hale

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